Tsim Sha Tsui Avenue of Stars | New 'MOJO EXPO Star Light Exhibition' features a 9-meter giant carrot shining over Victoria Harbour

Description

STAYREAL, a brand that always embeds creativity and fun into its DNA, has officially landed in Hong Kong, presenting a new art project, 'MOJO EXPO Star Light Exhibition', at the iconic Tsim Sha Tsui Avenue of Stars. Following the 'Sky Carrot Exhibition' at the Dongfeng Mingzhu Tower in Shanghai and the 'West Lake Carrot Boat' at West Lake in Hangzhou, the brand's popular IP 'MOJO FAMILY's core character, 'Magic Magic Carrot' (hereinafter referred to as 'Carrot'), will transform into a 9-meter-tall giant carrot art installation. From March 20 to 31, amidst the flowing lights and sea breeze of Victoria Harbour, everyone is invited to stroll through the cityscape and enter Hong Kong's most captivating starlight moments.

MOJO EXPO Star Light Exhibition: 9-meter carrot shines over Victoria Harbour; 'Superstar Carrot Handprint Stage' pays tribute to starlight legends

Starlight not only shines on the silver screen but also flows with the sea breeze, neon lights, and the footsteps of people. This 'MOJO EXPO City Carrot Exhibition' takes the theme of 'MOJO EXPO Star Light Exhibition' and strongly occupies the Tsim Sha Tsui Avenue of Stars. On this seaside promenade that has witnessed the footprints of countless superstars, a 9-meter-tall giant carrot art installation is presented. The protagonist, 'Carrot', stands proudly on the lawn, wearing super-cool sunglasses, transformed into the brightest superstar. With its round and plump orange figure, it emits a healing glow in the sunlight, intertwining with the boundless skyline of Victoria Harbour and the dazzling scenery that changes from day to night—during the day, it is interestingly reflected in the blue sky and white clouds, and at night, it shines brilliantly under the crisscrossing neon lights, becoming a 'orange check-in landscape' that blends trendy art with urban landmarks, attracting locals and global travelers to stop and look up.

The exhibition also features a 'Superstar Carrot Handprint Stage', inspired by the classic elements of the Hollywood Walk of Fame, inviting fans to witness the cute imprints of 'Carrot' and experience the surprise of leaving their exclusive handprints on the Avenue of Stars like superstars in the gentle sea breeze. The venue also features a MOJO FAMILY product display area and a themed checkout area designed as an adorable American food truck, showcasing design ingenuity throughout. During the exhibition, MOJO FAMILY plush toys will also be on sale, each carrying the warmth and companionship of 'Carrot' and its partners, allowing supporters to take home this soft and sincere happy memory while visiting the art installation, letting the starlight linger in their daily lives.

From top IP to urban emotional value asset: MOJO FAMILY provides 'healing power' and warmth to the city

This Hong Kong 'MOJO EXPO Star Light Exhibition' continues STAYREAL's grand city landmark art project. Debuting just two years ago, MOJO FAMILY has quickly grown into a healing top-stream IP beloved by the new generation, becoming a symbol of 'warmth and companionship' in urban public spaces. The image of the core character, 'Carrot', originates from the social media profile picture of Ashin, the leader of Mayday and STAYREAL's principal. With its unique healing design and user co-creation actions, it has sparked a fever on social media, with related topics viewed more than 160.0 million times. This orange whirlwind not only stays in the virtual world but also truly integrates into city landmarks in the form of art installations, transforming 'happiness' from an abstract emotion into a tangible urban energy.

In the past year, STAYREAL, with MOJO FAMILY as its core, has embarked on a 'MOJO EXPO City Carrot Exhibition' journey through multiple cities. Since the launch of the 'Sky Carrot Exhibition' giant art installation at Dongfeng Mingzhu Tower in Shanghai in November 2024, 'Carrot' and MOJO FAMILY members have successively traveled to various cultural landmarks: presenting the 'West Lake Carrot Boat' at West Lake, a World Cultural Heritage site, blending modern trendy IP with the millennium-old lake and mountain scenery; and introducing the 'Beihai Carrot Exhibition' and 'Yuyuan Good Luck Carrot Exhibition' at Beihai Park in Beijing and Yuyuan in Shanghai, respectively. Each stop deeply integrates art installations with local culture, telling unique urban emotional stories and gradually building a new ecosystem of 'trendy culture x urban warmth x emotional healing', drawing a 'happiness map' that transcends geographical boundaries.

Kai Tak Retail Pavilion 'STAYREAL PARK Meet the Park' takes the stage on March 21 with 'Fragrant Journey, Sailing'

To continue this wave of happiness, from March 21 to April 5, STAYREAL will officially move into the Kai Tak Retail Pavilion and Kai Tak Sports Park North Garden, holding the 'STAYREAL PARK Meet the Park' Hong Kong exhibition. This exhibition spans both outdoor and indoor spaces, taking the theme of 'Fragrant Journey, Sailing' and specially creating a MOJO AIRLINE cabin-themed scene, with Pure Rabbit transformed into a pilot, echoing the aviation element of the former Kai Tak Airport site, allowing the characters to intersect with Hong Kong's urban memories and leading fans into an immersive, cute, and magical airport experience. The venue also features meticulously designed photo spots, including the 'Springtime Phone Booth', 'Hong Kong City Wall', 'Four Seasons and Scenery Theme Area', 4-meter-high 'Passion Baseball Area', 'MOJO Flower Shop', and 'Racing Rabbit Area', along with limited-edition consumption rewards for the exhibition, including the 'Fragrant Journey, Sailing Hong Kong Limited Edition Badge' and trendy large woven bags and other exquisite gifts.

From the Victoria Harbour view of the Avenue of Stars to the new landmark of Kai Tak Sports Park, STAYREAL, through the imagination and healing power of MOJO FAMILY, accurately captures the contemporary pursuit of emotional resonance and emotional value, infusing Hong Kong's urban public spaces with warmth and determination. This March, let 'Carrot' and MOJO FAMILY accompany you through the cityscape, making happiness not just a fleeting emotion but a gentle companion in daily life.

MOJO EXPO Star Light Exhibition

Event Date: March 20-31, 2026

Event Location: K11 Salisbury Garden: Central Lawn, Avenue of Stars

Art Installation Display Time: Daily 09:00–21:00

Pop-up Store Hours: 11:00 - 20:00

STAYREAL PARK@Kai Tak Retail Pavilion 2

Event Date: March 21 - April 5, 2026

Outdoor Exhibition Area: Kai Tak Sports Park North Garden (North Garden, Kai Tak Sports Park)

Indoor Exhibition Area: Kai Tak Retail Pavilion 2, 4/F, 405-414 (4/F, Kai Tak Mall 2)

Event Time: Daily 11:00–20:00